MORE THAN MOVEMBER
In November of 2022, I created the multi platform campaign More Than Movember for mens mental health for the station I am deputy station manager of Fly Live. This was in attempt to help break the stigma of mens mental health, and try break the taboo across campus.
To do this, I had a very open and honest conversation with a boy called LLoyd Canfield, we discussed how he finds opening up and advice we'd give.
He mirrors the audiences age of Fly Live and this was delivered in a really open, chatty way- one which I thought would engage the demographic.
Alongside this open conversation, I created a script for a video that was posted on our social media pages. This was read by each of Fly Live's committee. We also created graphics for our social media posts, which gave informative information to go alongside the video interview I did with Lloyd which got played on air too.
VIDEO EDITED BY OLIVIA GIBBON
OTHER SOCIAL MEDIA POSTS
It was just as important to broadcast this as it was to post on our socials as we are entering a digital era in content consumption.
GOLD Amplify Award for Best Outreach Project 2023
Super super proud that my More Than Movember campaign won GOLD at the Amplify Awards on the 4th April 2023 supported by Global. I am over the moon.
This is a subject super close to my family's heart- men please ALWAYS reach out.